LUBBOCK, TX – The Wallace Theater and LHUCA proudly announce dates, cast, crew and a new
ticketing initiative “Pay What You Can” preview night for RENT! In support of serving
missions of both The Wallace Theater and LHUCA, “Pay What You Can Night” is aimed
at making our high quality theatrical productions more financially accessible to our
West Texas community.
Directed by The Wallace Theater’s Artistic Director, Anna Hogan, RENT is the final
installment of The Wallace’s first full production Season entitled “Gather: exploring the
significance of a community gathering place and the impact of a community dialogue.”
A very special thank you to The Wallace’s “Gather 2022” Theatrical Season Presenting
Sponsors, United Supermarkets and Smith Auto Family.
Pay What You Can Night:
We all feel the “pain at the pump” and read the stories of so many families who are
struggling to pay their bills, or agonizing over grocery bills. As arts organizations, our
mission and service is not to feed people, but we can ease their burden by “feeding their
souls.” Through art we can provide a brief respite from the struggles of life. By making
theatre productions financially accessible, we can inspire people to continue their fight
and believe in themselves. We can empower them with resources and knowledge to
make a difference in their lives. If each person walks away from this show considering
the relationships in their own lives and what they can do to strengthen relationships, this
show will have a long-term impact on the social fabric of our community.
“As we began to plan for productions in 2023, we took stock of our mission and knew
that our ticketing model was making our theatrical productions financially inaccessible
to many patrons. With the support of generous underwriters, foundations and sponsors
we have committed to setting our general admission tickets no higher than $30 in 2023
and are very excited for our first “Pay What You Can Night,” said Alycyn Keeling,
Executive Director of The Wallace Theater.
“As we celebrate LHUCA’s 25th Anniversary, we are excited to continue to fulfill Louise
Hopkins Underwood’s dream of presenting live theater to the public with RENT in
partnership with The Wallace Theater,” said Lindsey Maestri, Executive Director, LHUCA
February 10th will be a preview performance and feature our new PAY WHAT YOU
CAN ticketing initiative modeled after similar initiatives by other successful theatres
around the county. Our PAY WHAT YOU CAN ticketing initiative is rooted in our mission
statement to provide our signature experiences that Entertain, Inspire, and Empower all
audience members in our community. Patrons will be given the opportunity to select
their price when reserving their seat. They can pay the General Admission price of $30.
They can choose to pay as little as $5 or they can choose to pay more. All proceeds
from the “Pay What You Can Night” will be used to support expenses from other night’s
productions and keep the General Admission ticket at $30. Patrons will be asked to pay
at least something in appreciation for the work and talent the artists and designers
dedicated to this production.
Ticket tiers include $30 general admission tickets, $25 senior tickets, $15 student
tickets, and $75 VIP tickets. VIP tickets include prime seating options, two
complimentary beverages, and light bites.
Tickets will go on sale for RENT on Thursday December 1, 2022. Wallace Theater
“Backstage” Monthly Givers and Leadership Circle Members will be able to purchase
tickets in advance on Tuesday, November 29th. Visit
https://www.wallacetheater.com/backstage to join “Backstage”!
Tickets will be available to purchase on December 1st at:
Friday, February 10, 2023 @ 7:30 PM
Saturday, February 11, 2023 @ 7:30 PM
Friday, February 17, 2023 @ 7:30 PM
Saturday, February 18, 2023 @ 7:30 PM
Friday, February 24, 2023 @ 7:30 PM
Saturday, February 25, 2023 @ 7:30 PM
Sunday, February 26, 2023 @ 5:00 PM
Saturday, March 4, 2023 @ 7:30 PM
All performances will take place at LHUCA Firehouse Theater, 511 Ave. K, Lubbock,