Main Street Presents Hero Award at Volunteer Luncheon

The Levelland Main Street Program awarded the Levelland Main Street Hero Award on Friday during the Annual Volunteer Luncheon.

The award honors an individual who has contributed to the Main Street Program for the past year or more, compassionate about the revitalization of downtown Levelland, involved in other civic and community service organizations or events and unselfish with time and talents on behalf of the community and Main Street Program.

The Main Street program presented the 2019 Main Street Hero Award to Alycyn Keeling.

For more than three years this volunteer has worked tirelessly to coordinate,
partner and promote events in downtown Levelland. As Executive Director for the
Wallace Theater she started with a “storage building” with some renovations in
progress and has forged partnerships with the Levelland Main Street, Burklee Hill,
and reached out to every business in downtown Levelland to create more
experiences and opportunities to visit and patron downtown Levelland. On less
than a shoestring budget she managed to host a summer series of Kids Club
Movie Experiences, Concerts, Murder Mystery Dinners, Theater Camp, Magic
Shows, Red Carpet Oscar’s Watch Party and so much more.

She has partnered with organizations like Zig Ziegler to establish a ground floor
student leadership program called Gen-Z for area students, the Texas Tech
Orchestra program to bring in musicians for a silent picture screening of
Nosferatu, and has hosted Comedy Troops from New York and Boston.
When the Levelland Main Street or another business downtown wants to create
an event or experience to draw people downtown, The Wallace Theater and
Alycyn Keeling are looking for ways to do their part to add to the patron

Alycyn has and continues to oversee some major renovations at the Wallace,
indoor and out to make sure that the Wallace is not an eyesore and that it’s safe
for attendees as well as worked hard to preserve this treasured historic theater so
that it’s a crown jewel for the Levelland Main Street program and future
community members and visitors to our downtown. From joining together to enhance current events to future events and partner with others to become a tourist destination, Alycyn Keeling has and continues to work countless hours to bring patrons of all ages and dollars into downtown and create; to quote her vision for the Wallace, “a cultural experience while preserving, enriching and creating the history of Levelland and Hockley County as we entertain, inspire and positively impact growth and pride in our community.”

Beyond Main Street, Alycyn grew up in Levelland and attended Texas A&M
University. Upon graduation she moved to Washington, DC and served at the U.S. Department of Education during the George W. Bush Administration. Following the Administration, she became a Project Manager for Margaret Spellings & Company, an education policy and consulting firm. In January of 2014 she moved to Dallas and began to work for George W. Bush Presidential Center as a Special Projects Manager where she worked on the development and implementation of the Presidential Leadership Scholars Program. Alycyn currently serves as President Elect and Program coordinator for Levelland Noon Rotary Club, is on the board of the Medici Circle at the Texas Tech School of Art, Bill’s Backpacks and a member of the Lubbock Association of Fundraising Professionals. Previously she served on the board of the Levelland Main Street Program, the Hockley County Endowment, and the Texas A&M University Young Alumni Advisory Council.

About KLVT News

News Director for KLVT AM 1230 in Levelland. We provide local and regional news updates 5 times a day on KLVT AM 1230 and online at
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